Welcome back! We’re taking a slight pivot for our next customer spotlight to feature Wenger Construction, Inc., a local, family-owned business that we’ve assisted over the years with website and graphic design work. Wenger Construction, Inc. was established in 1997 and specializes in roofing, siding, sheet metal, and repair service.
How It Started
Our relationship with Wenger began in 2016 when Jake Wenger (3rd generation roofer, President, and visionary for Wenger Construction, Inc.) approached ASI looking to freshen up their current website with a new, modern, professional look. Their old website no longer fit their marketing plan and the direction that Jake wanted to take the company.
To better represent their core marketing message – WENGER2.017 – the new website highlighted their project showcase (which included a filterable photo gallery) along with a professional, modern layout to convey their professionalism, experience, and high-quality work ethic. Along with their new website, we rebranded Wenger with updated logos, a fresh color palette, business cards, t-shirts, letterhead, and other marketing material.
Throughout 2018 and 2019, we assisted Wenger with other graphic design projects, such as designs for various brochures, new business cards, banners, and magnets.
For 2020, one of their marketing goals was to develop a Leave Behind Folder that would showcase not only what Wenger has to offer, but more importantly, who they are and how they do it. We were up for the challenge, so we worked through the various stages – conceptualizing, planning, drafting, creating, proofing, and finalizing – to produce the designs for the folder and the page inserts.
Having worked with this strong family business for years now, we leap at every chance they give us. Wenger is precisely the type of business you want to partner with – whether that’s a business-to-business transaction, or should you be looking to hire them for more of a personal, residential level.
Who are they, you ask? Well, here’s a sneak peek at one of the pages from the folder project:
Wenger takes the concept of “family business” to the next level by taking the time to invest in their workers. Their Wenger Worker Academy is their approach to take “good” workers and transform them into the “great” workers by providing skills, safety, and leadership training. Similar to ASI’s mission, they are always there to be your long-term partner.
David Mueller, Wenger’s Business Development and Head of Sales, summarized our relationship: “From my very first sit down meeting I had with the ASI team, they could picture my end product… It seemed as though their team was reading my mind… I can’t say enough about their focus and hard work.”
Thank you, Wenger Team, for entrusting us with various projects over the years! And thanks for being so fun to work with!